Mission description :
The Qatar Marine Festival (QMF) is a Government entity which had been set up in order to raise the international awareness of Qatar through a unique combination of 62 cultural, educational, sport and environmental events
Roland Groignet as Marketing Director, and Lorenzo Santoni as Marketing Supervisor were empowered to activate the Master Plan, managing a team of 8 international experts. The scope was to determine levels of service, develop service level agreements, evaluate tenders, create timelines, source and check performance of service providers, develop policies and procedures, develop a risk management plan for each area within the Marketing Department
The responsibilities also involved the production of all documents for the Tendering Process in the following areas: marketing, sponsorship, brand/image/look, ticketing, licensing and merchandising and CSR programs.
In addition, Lorenzo Santoni was involved in the supervision of the Venues department for the Marketing operational plans
- Qatar Marine Festival Organizing Committee
Key areas assistance :
- Planning & Organisation